Sony α 7 IV Mirrorless Full Frame Camera including 28-70mm Lens

The Sony α 7 IV Mirrorless Full-Frame Camera with 28-70 mm Lens is a powerful hybrid imaging system that delivers exceptional performance for photographers and videographers alike. At its core is a newly developed 33-megapixel full-frame Exmor R CMOS sensor combined with Sony’s high-speed BIONZ XR image processor, enabling rich, detailed stills with broad dynamic range and excellent low-light capabilities. This elevated resolution makes the α 7 IV an ideal choice for portraits, landscapes, events, and commercial work.

Paired with this camera is the included 28-70 mm zoom lens, a lightweight and versatile standard-range optic that covers wide-angle to short telephoto perspectives. Its convenient focal range makes it suitable for everyday shooting situations — from street scenes to travel shots — providing flexibility right out of the box without the need for additional lenses.

The α 7 IV excels with its advanced autofocus system, featuring real-time tracking and subject recognition for people, animals, and birds, which ensures accurate focus even under dynamic shooting conditions. With up to 10 frames per second continuous shooting and full AF/AE tracking, it’s capable of capturing sharp action sequences with confidence.

Video creators will appreciate the camera’s robust and modern video capabilities. The α 7 IV records 4K video up to 60p, utilizing full pixel readout and oversampling for clean, professional footage. With support for S-Log3, S-Cinetone color profiles, and 10-bit 4:2:2 internal recording, it offers increased dynamic range and flexibility for color grading in post-production workflows. These features make it suitable for filmmaking, vlogging, and content production at all levels.

Built-in 5-axis in-body image stabilization (IBIS) provides steady capture for photos and videos, reducing blur and camera shake when shooting handheld. The ergonomic body includes a high-resolution electronic viewfinder and a fully articulating touchscreen LCD, making it easy to compose shots from diverse angles.

Connectivity options such as Wi-Fi and Bluetooth simplify image transfer and remote operation from mobile devices, while dual memory card slots offer reliable storage management and backup capabilities.

Together, the Sony α 7 IV camera and 28-70 mm lens offer a complete, high-performance system that balances resolution, speed, and creative flexibility — an excellent choice for hybrid shooters who need both quality and versatility in a single package.